At first a brain storm session was held for designing Golrang Co. kids shampoo mascots. We tried hundreds of different animals in this brain storm. We were looking for animals to be woolly, cute and charming at the same time.
One of the animals which attracted team members attention to itself was Hedgehog. A hedgehog whose spines have lost their stiffness and have turned into soft hair.
Several different sketches were provided and various gestures were designed for the chosen sketch, so the winning gesture which was going to be incorporated on shampoo labels could be designated from them.
Eventually after choosing the winning gesture, the final polished design was executed and this Hedgehog along with her friend the Red Panda attained Mascot title of Golrang Co. International Brand Kids Shampoo.