After a thorough redesign process led by our creative team, Dream Farm Studios breathed new life into Sleepy Bear, infusing it with humanized features and subtle enhancements to elevate its charm and purpose. Tasked with transforming Sleepy Bear into a more adventurous and fit character, the studio aimed to resonate with modern travelers while embodying the essence of Travelodge. Every aspect, from the bear’s expression to its posture, was thoughtfully crafted to exude approachability and a sense of adventure. The result is a refreshed Sleepy Bear that perfectly captures Travelodge’s welcoming spirit and contemporary identity.