Clever

Clever Daycare Brand character design

The design process was initially driven by the character’s uniqueness (and the nonexistence of similar characters). Different species were proposed at first, and penguins were confirmed in the end. Then, to test ideas and styles, various initial sketches were made of a character. Comments and preferences from Clever Daycare’s management and the audience were applied, the secondary graphics were analyzed and scrutinized, and the current 2d brand character design was finally approved.

Clever Brand Character Design Principles

The character was designed based on these factors:
• Complying with Clever Daycare’s brand and services’ philosophy of existence.
• Aligning with Clever Daycare’s own character and characteristics.
• Communication with the brand’s audience (parents and their children) and persuading them to use Clever Daycare’s services.
• Using a cartoon appearance to facilitate better communication with any age and preference.
• Making the character cute, likable, and at the same time, clever and trustworthy.