Merident Kids’ Toothpaste Brand Mascot Design
These characters’ audience is 3-9-year-old children. The purpose behind choosing these two fantasy boys and girls for Merident brand mascot has been to effectively communicate with children, teaching teeth brushing, and keeping to oral and dental hygiene.
- The general principle of the toothpaste: Oral and dental cleanliness and having white and healthy teeth
- Use of jelly form of the toothpaste: As characters’ hair which makes them unique and outstanding
- Playful personalities using happy and bright colors: Make them lovely and play an influential role in communicating with kids and encouraging them to brush
PROJECT DETAILS
| CLIENT | Merident |
| GOAL | Brand Character |
| ARGET AUDIENCE | Kids & Parents |
| OUTPUT | 2D and 3D Flat |
| TYPE | Fantasty |
| APPLICATIONS | Advertisement assets , Packaging, Merchandising and Teasers |
| GENDER | Girl & Boy |
| PRODUCTION YEAR | 2019 |
| PERSONALITY | Friendly, Energetic, Happy, Clean |
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