Razi

Babri, Razi Brand Character Design

We were looking for a modern, dynamic, agile, reliable, and flexible character! 

This character’s mission is to provide a clear image from Razi Insurance brand. We went through the design process using the character’s nature, philosophy, and animations. We tried various color palettes to examine which one represents the personality type for the brand mascot. White color triggers reliability, virtue, and health, regarded as the main characteristics of an insurance company. Dark blue stands for professionalism, security, and formality, which act as the brand expertise. Accent colors like dark brown and black show the agility and flexibility of the character.