Golrang

Golrang Brand Character Design

After extensive brainstorming sessions between our creative and branding team, we chose a baby Hedgehog as Golrang brand mascot. The purpose was to emphasize that Golrang shampoo makes even the pokes of a hedgehog as smooth as silk. This exaggeration makes the animal so unique in the eyes of the target audience that it’s easily recognizable. Also, we picked a red panda as a complementary component to make the brand character design stand out since most pandas are either black and white or brown.