FireFox Lite Brand Character Design
FireFox Lite brand mascot design was an absolute challenge for our team. They needed a playful character that looked humorous and ready for action and, at the same, unique, recognizable, and brand-friendly. Our creative team provided them with various initial sketches to choose from. First, we examined with a flat/2d version, and after verifying the character traits, colors and shapes, we moved over to the 3d version. Finally, with consistent and timely feedback from the client and prompt deliveries and improvements from us, our brand character studio finalzed the FireFox Lite brand mascot. Some of the key personality traits that we considered in our design:
- Defining shapes to emphasize personality traits
- Keeping arms crossed to show confidence
- Making the character look right at the viewer in an open/attentive way
- Keeping the ears pointed to look sneaky and smart
- Designing the tail in a way that represents the FireFox logo
- Reducing the fierce and animal elements in favor of more human elements
- Adding Attire and accessories that are gender neutral
PROJECT DETAILS
| CLIENT | FireFoX |
| GOAL | Brand Character |
| ARGET AUDIENCE | Adault ( 18-35 ) |
| OUTPUT | 2D and 3D Flat |
| TYPE | Fantasty |
| APPLICATIONS | Advertisement assets (banner, billboards, stickers, social media posts, and teasers |
| GENDER | Unisex |
| PRODUCTION YEAR | 2019 |
| PERSONALITY | friendly, energetic, ready to help, modern |
“It was a pleasure to work with the very talented team at Dream Farm Studios. They helped us define the needs for a brand character and completed milestones for the project with openness, skill, and flexibility in response to our complex feedback. Our team would love to have the chance to work with them again.”
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